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Ukrainian retailers are actively using artificial intelligence (AI) to improve various aspects of their business, including customer service, marketing, logistics and internal processes.

Retail in 2024 continues to undergo significant transformations under the influence of technology and changes in consumer behavior. The innovations that have appeared on the scene this year not only improve the convenience of shopping, but also change the very essence of the interaction between buyers and sellers. Consider the five most important innovations in retail for 2024.

In the retail world, proprietary brands (private label) play a key role, exerting a significant impact on consumer preferences and the competitive environment. The markets of Poland and Ukraine are no exception, and the analysis of their features and differences in the use of WTM becomes important for understanding the dynamics and prospects of development.